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February 11, 2021

Interview with Mika Ferrer: Palma Beach's Steve Jobs

by Palma Beach

Mika Ferrer founding partner and CMO of Palma Beach
Mika Ferrer founding partner and CMO of Palma Beach

 

Where were you born?

Sometimes, Palma Beach, in 1972.

How would you describe yourself?

Creative, a dreamer, restless, passionate, demanding and a perfectionist.

What aspect of your work are you most passionate about?

I’m passionate about branding. I believe in the power of communication, in marketing and its influence on people’s thinking. Everything is alive and wants to speak, and when you achieve that, the result is amazing.

Where do you get your inspiration?

From constantly analysing everything that happens around me. I analyse everything from films to books, magazines, how people behave, the internet and social networks.

What project would you most like to undertake?

I have always dreamed of being involved in a big Hollywood science-fiction production.

A favourite film?

Wow! There are so many, but if I had to choose one: Cinema Paradiso.

What is your philosophy?

The impossible costs just a little more.

Your perfect cocktail?

A frozen strawberry margarita, in Bonito restaurant, if possible.

How do you see Palma Beach in 10 years’ time?

I can imagine Palma Beach as a holiday destination famous all over the world, like Miami, Venice Beach and Barcelona Beach. A glorious lifestyle beach! I imagine a beach where all the tourists and residents behave in a civilised, responsible way, where everyone lives together in harmony. I imagine a beach full of attractions: good hotels, good restaurants, offering a high-quality shopping experience and a great range of leisure and entertainment activities.

Palma Beach already has all the ingredients needed to achieve this: all that is required is for the rest of the world to do its bit.

2nd Summer Edition abcMallorca 2017 with Mika Ferrer at Enjoy Restaurants (Palma Beach)
2nd Summer Edition abcMallorca 2017 with Mika Ferrer at Enjoy Restaurants (Palma Beach)